Import of old used cars still popular among Poles: research

More than 500,000 used cars have been imported to Poland in the first half of 2019 and the average age of them is eleven years and seven months.

The Institute of Automotive Market Research (IBRM) Samar reports that the exact number of imported cars in H1 2019 was 502,193 which is nearly one percent more than in 2018.

The average age of imported cars is lower than in 2018, when it was eleven years and ten months.

According to the research “the market for used cars in Poland – experiences and expectations of Poles”, conducted by Kantar TNS pollster, 29 percent of respondents look on the used market for a car which costs up to PLN 10,000 (EUR 2,316), 35 percent are ready to pay between PLN 10,000 and 20,000 (EUR 4,632), while 33 percent believe that such a purchase can cost between PLN 20,000 and 50,000 (EUR 11,582) and only 3 percent are ready to spend more than PLN 50,000 for such a purpose.

Leszek Mellibruda, a business psychologist, said that Poles attach importance to the image of the cars’ brands. “This is why they prefer buying older and cheaper cars of famous brands rather than a newer but of a less popular brand,” he said.

Another important factor pointed out by Mr Mellibruda that many Poles do not consider environment protection as important as Western societies, “so they did not yearn to buy more expensive, more eco-friendly cars,” he said.

The research shows that more than 70 percent look for “trustworthy cars,” which means coming from a reliable source and with a known and confirmed history of use and mileage. As many as 82 percent of respondents declare that in the case of purchasing a used car, the full technical documentation is the most important factor for them.