Polish innovators aim for the mainstream

Though Poland is in 21st place in the world in terms of innovation, “companies ability to compete in the future will depend on their ability to design and implement innovative organisational solutions and marketing ideas” according to the head of innovation at oil giant Orlen.

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Orlen is planning an R&D centre near its headquarters in Płock, central Poland, in order to implement its own technology in the petrochemical industry. The initiative comes in response to the “generally low level of research and development in Polish companies,” Patrycja Panasiuk said at an innovation conference organised by “Rzeczpospolita” daily.

One successful example the oil company specialist gives is Estimote, a Polish company which makes sensors for interior navigation. The company designed a system which has been installed in the Guggenheim Museum in New York to help visitors to get more out of their visit to the exhibitions.

One of the main reasons that startups fail, according to Marcin Sczeciński of pharmaceutical group Adamed, “is when they design products which no one needs,” or if their products solve a problem which “all but a few think is not significant.”

Mr Szczeciński thinks that companies which design products, which are more or less a copy of successful products in the market, should not be criticised.

The success of Polish startups, according to Paweł Poneta of Tauron, “will depend on the challenges provided for them by industry and business.”

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