On the first Sunday of Advent, a time of preparation for much-awaited Christmas in the Catholic Church, Poland’s public broadcaster TVP kick-started its “Poland helps” media campaign to televise and popularise Christmastide charitable initiatives of Caritas Poland.
Caritas Poland’s charitable campaigns focus on providing help to individuals who find themselves in the most difficult life situations. Another goal is encouraging the celebration of Christmas in a more conscious and compassionate way.
Father Marcin Iżycki, the head of Caritas Poland, said that “we all know the Caritas candle” and that “it has been present on the Poles’ Christmas tables for 26 years. It is a symbol of help and will become ‘Poland helps’ campaign’s trademark.”
On the Christmastide of 2018/2019, as many as 50 mln of the special Caritas candles were distributed all around Poland to raise money to sponsor holidays, help the disabled and ill, as well as providing education and food for children.
Serving meals to homeless and ill individuals is one of Caritas’ flag actions. Around 10,000 people were served in Częstochowa, Kraków, Poznań, Gliwice, Białystok and Kielce on December 21-24, 2018.
TVP’s role is to televise the work of thousands of Caritas volunteers reaching out to people in need, enkindling hope in the cold days of Christmastide when all regardless of their financial status should share the warmth of the inclusive joyful festivity.
The “Poland helps” media campaign was inaugurated on Sunday in the southeastern town of Sanok.