Wedlocks and deadlocks: wedding industry suffers during pandemic

The Polish PLN 8 mln-worth (EUR 1.80 mln) wedding industry may end up halved in 2020 due to the COVID-19 pandemic with some companies in the business facing a drop in incomes even by 90 percent, Poland’s “Rzeczpospolita” daily wrote on Tuesday.

According to the survey carried out by Wedding.pl for “Rzeczpospolita”, only five percent of wedding businesses did not expect a drop in incomes during this year’s wedding season, which falls within the Summer season. Carried out in the first weeks of June that saw the defrosting of the wedding industry, the survey queried 220 pertinent businesses.

The results of the survey showed, however, that not every single element of the industry was sinking. As evidenced, hairdressers, make-up artists, photographers and camera operators managed to stay above water, often declaring that they experienced no decrease in work orders or, if anything, a drop no larger than 30 percent. This is partly because their services remained in demand even when the bride and groom forewent throwing a wedding party.

Still, the pandemic took its toll on the industry dissuading many engaged couples from tying the wedlock at all. Citing Statistics Poland’s data, Rzeczpospolita wrote that there were 30 percent fewer weddings in March than in the same month a year ago, and 60 percent fewer in the next month than in April 2019. The daily highlighted that the drop resulted from the then applying restrictions limiting the number of people allowed in a church.

Moreover, Polish couples living abroad but willing to get married in Poland have also been postponing their weddings, also to 2021, over incertitude regarding future epidemiological events and the consequences they may entail, such as the reintroduction of border controls and quarantines.

Taking all the doubts and increased caution of potential consumers into account, the wedding industry hopes for the turn of the tables in Autumn. And although every third respondent to the survey by Wedding.pl noted an increased consumer interest in Autumn and Winter dates, as many as 82 percent felt that even the long-sought-after end-year recovery would not help make up for the losses of the first half of 2020.

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