Top e-commerce platform expects solid growth in Poland

Global e-commerce platform AliExpress aims to increase its Polish market share and capitalise on the country’s flourishing e-commerce market, the company's CEO for Central and Eastern Europe Gary Topp said on Monday.

In an interview with the Polish Press Agency PAP, Mr Topp said that should AliExpress continue its strategy of focusing on "the basics" of a wider product selection, better prices and higher quality service, then the company's market share will continue to grow strongly, as it has for the last three years.

He went on to describe Poland as “a long-term commitment” for AliExpress.

Gary Topp added that he believes Poland's e-commerce market will grow faster than many others in Europe owing to “very good” conditions such as increased competition and strong logistics and payment infrastructures.

He also said the e-commerce market has received a boost from the pandemic.

According to Mr Topp, the AliExpress's strategy for 2021 is to continue to improve the user experience with an increased range of products available for three-day delivery, as well as aiming for 70 percent of cross-border trade to be delivered within 15 days.

The company’s regional head stated that AliExpress would also work towards adding an instalment payment option to its platform as this is a popular service with the company's competitors.