Premium cars market in Poland up in February: report

In February 2021, a total of 7,568 new premium cars were registered in Poland, up 22.4 percent compared to January and 9.44 percent more year on year, the Samar Automotive Market Research Institute reported on Friday.

Over two months of 2021, the number of registered luxurious cars amounted to 13,751, up 5.74 percent compared to the same period last year. For comparison, according to Central Vehicle and Driver Register (CEPiK) data, 37,755 passenger cars were registered in Poland in February this year, nearly 2 percent fewer y/y.

According to Samar analysts, this results once again confirms the thesis that the high-end cars market is more resistant to pandemic market turbulences than cars from the popular segment.

However, it should be taken into account that these cars' growth is largely due to the high sales dynamics achieved by BMW, Lexus and Tesla brands, which debuted in the 9th position in the ranking in February, Samar statement explained.

According to the report, the leader among the luxurious cars registered in Poland by the end of February was BMW, ahead of Mercedes, the winner of last year's ranking. Audi was ranked third among premium brands, while Volvo and Lexus were just behind the podium. All the aforementioned brands exceeded the threshold of 1,000 cars registered into CEPiK.

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