Number of online stores up 70 pct y/y in Q1: report

In the first quarter of 2021, as many as 2,000 new online stores appeared on the market, which is 70 percent more than in the same period last year, according to a report by the ExpertSender company, a multichannel marketing automation system.

Referring to the data of the research agency Bisnode A Dun & Bradstreet Company, at the beginning of 2021, nearly 44,500 online stores were registered in Poland, a figure 21.5 percent higher than in 2020 year on year. There are currently 46,500.

The company expects the number of online stores to reach as many as 55,000 by the end of the year.

“In total, in the first quarter of 2021, Poles registered 3,400 new online stores, but at the same time, 1,400 such businesses were removed from the National Court Register,” the ExpertSender report wrote.

According to the company 7 out of 10 Poles shop online and half of the consumers spend over PLN 300 (EUR 66) a month in this way.

As noted by the head of ExpertSender, Krzysztof Jarecki, estimates from several years ago indicated that the e-commerce market in Poland in 2020 was going to be worth PLN 70 bn (EUR 15.3 bn), but as a result of the COVID-19 pandemic and the widespread transfer of shopping activity to the Internet, it has already surpassed PLN 100 bn (EUR 21.9 bn).