There is more than meats eye with vegetarian food market in Poland

Poland’s domestic market of plant substitutes for animal protein grew by 28 percent in 2020, exceeding the total value of PLN 600 mln (EUR 131.4 mln), wrote the Puls Biznesu daily.

“Although the industry is developing dynamically, it is still relatively small. The value of plant protein substitutes in Poland is approx. PLN 0.5 bn (EUR 109.5 mln), which corresponds to only 2 percent of the value of the poultry market,” said Magdalena Kowalewska, an analyst at International Food & Agri Hub BNP Paribas.

The daily, quoting the results of the BCG study, wrote that in 2035, every tenth portion of protein would come from alternative plant sources, and 90 percent of the most popular dishes will have their vegan counterparts.

“According to experts from BNP Paribas bank, the Polish vegan and vegetarian food market is very diverse, because it is still relatively young. There are a lot of small entities willing to specialise in this segment, but there are also many companies that, although new in a niche, have operated in other segments before and already have a well-established brand,” Puls Biznesu wrote.

The BNP Paribas experts pointed to two main factors contributing to the increase in popularity of plant products: health and environmental protection.

Magdalena Kowalewska stated that although the vegan food market has been growing dynamically, it does not mean that plant products will replace meat.

"Vegan alternatives are mainly a curiosity for the consumer, an attraction, but they have not yet become a permanent element of the standard shopping list,” the daily concluded.